SEO strategy, product and service page optimization, content, email, and ads for e-commerce stores, local businesses, and agencies that want measurable growth.
From technical SEO and product page copy to local SEO, email flows, and ad campaigns. Built for online stores that need product/category pages to rank and local businesses that need map-pack visibility and leads.
Schema, site structure, Core Web Vitals, indexing, redirects, and robots.txt for Shopify/e-commerce catalogs and local service sites. Plus AEO/GEO entity optimization for ChatGPT, Claude, and Perplexity.
Keyword research, cluster mapping, content calendars, and long-form articles optimized with Surfer SEO. Native English, French, and Spanish.
Product, category, service, landing, and homepage copy written for search engines, AI citation, and conversions. Clear hierarchy, FAQ sections, strong CTAs.
Native EN, FR, and ES. Not translated, not AI-generated. Degree in Basque Philology from the University of Bayonne and a Master's in Translation.
Welcome flows, abandoned cart, browse abandonment, post-purchase, winback, segmentation, list migration, and SMS. Visitors → subscribers → repeat customers.
Campaign builds, audits, keyword strategy, audience targeting, creative testing, retargeting, and conversion tracking. Lead gen and e-commerce.
GBP optimization, citation audits, NAP consistency, local pack ranking, review generation, and location-specific service pages. Show up for "[service] near me."
A full diagnostic of your site. What's working, what's broken, what to fix first. Delivered as a hosted, interactive report with prioritized findings.
Each case study is published on my Upwork profile with screenshots, timelines, and client context. Nothing here is hypothetical.
Starting point: 120K pageviews/mo with content from multiple freelancers. After a Google core update, my articles survived while others didn't. The client moved all production to me. I ran a full content audit, built a plan, optimized existing articles, and filled gaps. Result: 120K → 428K+ monthly pageviews.
Starting point: 3,000 dormant Mailchimp subscribers, no strategy, no flows. I migrated to Klaviyo, built welcome series, opt-in forms, behavior segmentation, and new flows monthly. After 12 months, added SMS. Result: $12K+ recurring monthly revenue, 20K+ subscribers, 60%+ open rates.
Challenge: Google Ads cost per lead exceeding $50, strong local competition. I ran a 6-month FB and Instagram campaign at $900/mo ad spend. Tested static, carousel, and video creatives. Built retargeting audiences from site visitors and email lists. Result: 370 qualified leads at $13.26 each. Video outperformed static 2x.
A site in steady decline after a core update. I ran a comprehensive content audit and Search Console analysis, built a plan around topical authority and low-hanging fruit, and discovered a high-potential new vertical three months in. Every new article in that vertical generates at least 1,000 pageviews/mo.
High-intent category landing pages stuck on page 2-4. I rewrote titles, meta descriptions, headings, and on-page copy to match search intent. Added FAQ sections, improved internal linking, wrote supporting articles for topical depth. Every page optimized with Surfer SEO. Result: top 3 positions in ~60 days.
Starting point: 7,932 monthly pageviews with unoptimized articles. I wrote new articles fully optimized with Surfer SEO, took over the full content strategy, ran a Search Console audit to find optimization opportunities and gaps. Result: 7,932 → 45,979 monthly pageviews in 7 months.
You run ads, build sites, design brands, or manage social. Your clients also need organic traffic, page optimization, email flows, and content that ranks. I deliver it under your brand. You earn 25% for the life of the client.
Organic traffic. Pages that rank. Email flows. Content in EN, FR, or ES. Services that don't fit your team's skill set or bandwidth.
I provide the catalog and pricing. Clear scope, clear deliverables, fixed monthly value. You present it as part of your offering.
White-label, co-branded, or direct introduction. Monthly reports you forward or co-brand. You keep 25%. No cap, no exclusivity.
You already have the keyword data. You already know which landing pages convert. You already know your client needs organic alongside paid, but SEO isn't what you sell.
You keep the ads. I handle the rest. Your client gets better results across every channel. You earn 25% on top of your existing management fees.
You design the experience. I write the words and build the search architecture: product copy, service copy, homepage messaging, meta descriptions, schema, FAQ sections. All structured to slot into your layouts without touching the aesthetics.
You hand off a fast, functional site. Then what? I provide the content strategy, technical SEO, and ongoing production that gives your client a reason to keep investing: monthly retainers that extend the relationship well beyond the build.
Your campaigns drive awareness. People see a post, get curious, and search. If your client doesn't rank for those searches, a competitor captures the conversion. I build the SEO and content layer that catches them at the moment they search.
You're an ad agency running $3,000/mo in Google Ads for a service business client. You refer them to me for a $2,500/mo SEO Growth retainer. I handle technical SEO, content strategy, page optimization, and monthly reporting under your brand.
You earn $625/mo on top of your existing ad management fees. The client's cost per lead drops because organic traffic compounds alongside paid. Everyone wins.
Learn about the partner program →Every quote below is a verified Upwork review. No cropped praise, no anonymous filler.
Lorea is very professional, with extensive SEO knowledge. Very proactive and thinks along with your goals. She keeps track of her work in spreadsheets very accurately and delivers always on time.
Verified
I was very impressed by Lorea's professionalism and quality of work. She helped me improve my website standing. I've gone from receiving no organic traffic to a small steady stream of users in about six months. She actually provided guidance on the direction to take, which wasn't expected.
Verified
We had to do a complete revamp of our company site content and add quite a few pages. Lorea did a great job aligning and producing all of our content. Her work is top notch and she is very prompt and clear with communications.
Verified
I also run Medspa Market Pro, a dedicated marketing practice for medspas and aesthetic businesses. Google Ads, Meta Ads, and local SEO built specifically for the aesthetic industry.
Whether you're a business owner looking for organic growth, an ad agency wanting to offer SEO to your clients, or a design studio that needs copy and search architecture built into your next project: the first step is the same. Send me your site, your goals, and your timeline. I'll reply with a specific plan.