A Shopify supplement brand grew email and SMS revenue from $0 to $12K+ per month.
An anonymized ecommerce brand moved from 3,000 dormant subscribers and no lifecycle system to 20,000+ subscribers, targeted subflows with 60%+ open rates, and $12K+ in monthly email and SMS revenue.
The client remains anonymized. The figures use the conservative approved public proof and do not guarantee the same result for another store.
The result at a glance.
The case uses the conservative figures already published in Lorea's Upwork portfolio and keeps the supplement brand anonymous.
Monthly email and SMS revenue after the lifecycle program matured.
Subscribers, up from the 3,000-person starting list.
Open rates on targeted problem-based subflows.
Source: approved anonymized Upwork portfolio proof. The 60%+ figure describes targeted subflows, not every campaign or the entire account. View the public source ↗
Traffic existed, but the retention system did not.
The store had a dormant Mailchimp list, no complete welcome architecture, limited behavioral segmentation, and no consistent system for turning interest into repeat revenue.
3,000 dormant subscribers
The first job was to move the existing audience safely into Klaviyo and restore a useful foundation without losing the list.
No lifecycle map
Welcome, abandonment, post-purchase, winback, and subscriber education needed to work as one journey rather than isolated sends.
One message could not fit every problem
Supplement buyers respond to different needs. The system needed to learn from opens and route subscribers toward the most relevant subject path.
The program compounded because it kept learning.
This was not a one-time flow install. New emails, branches, and optimizations were added throughout the engagement.
An expanding welcome sequence
A general welcome path continued at roughly one email per week until purchase or unsubscribe, giving new subscribers more than one chance to find a relevant entry point.
Problem-based subflows
Subject engagement signaled interest. Subscribers who opened content around a specific problem were routed into focused subflows about that need. The 60%+ open-rate proof belongs to these targeted branches.
The complete lifecycle base
Abandoned cart, post-purchase, winback, forms, segmentation, testing, and later SMS supported the welcome architecture and expanded the number of revenue moments.
What this case study does and does not claim.
Supported
- $0 to $12K+ monthly email and SMS revenue
- 3,000 to 20,000+ subscribers
- 60%+ open rates on targeted subflows
- About 12 months of ongoing architecture and optimization
- An anonymized Shopify supplement brand
Not claimed
- Any higher unreconciled monthly figure
- A targeted-subflow rate applied to the whole account
- One flow alone produced the full outcome
- A guaranteed result for another store
- The identity of the anonymized client
Questions about the Klaviyo result.
The boundaries are explicit so the proof remains useful without overstating the program.
Is the supplement brand named?
No. The client remains anonymized. The conservative result and public proof source are disclosed without revealing the brand.
Where do the figures come from?
The approved public proof is documented in Lorea Lastiri's Upwork portfolio. The case uses the conservative 12K-plus monthly figure.
Do the 60% open rates describe every campaign?
No. The 60% plus figure applies to targeted problem-based subflows, not every campaign or the full account.
Was this a one-time flow setup?
No. The program ran for about 12 months with ongoing additions, segmentation, testing, and later SMS integration.
Connect acquisition to lifecycle revenue.
Turn more of your existing traffic into subscribers and repeat buyers.
Send the store and current Klaviyo setup. The first response will identify the missing lifecycle paths and the best place to start.
Past performance is not a guarantee. Scope depends on traffic, list quality, offer, catalog, tracking, and implementation.