I studied Basque Philology at the University of Bayonne in France and completed a Master's in Translation. I speak and write natively in English, French, and Spanish. That background in language, structure, and meaning turned out to be the perfect foundation for a career in SEO and content strategy.
I started freelancing on Upwork writing SEO content for SaaS companies and e-commerce brands. One client turned into ten. Ten turned into a hundred. The work expanded from content into technical SEO, then into Google Ads, Meta Ads, Klaviyo email marketing, landing page optimization, and full digital marketing strategy.
Over 507 projects and $1M+ in platform earnings later, I've built a practice around one idea: every marketing dollar should be traceable to a result. I don't sell retainers with vague deliverables. I sell specific outcomes backed by data, and I document every one of them.
I run 3 to 4 retainers at a time and handle everything personally. No junior team members, no handoffs, no account managers. When you hire me, you work with me. That's how I've maintained a 100% Job Success Score across 507 projects.
I also run a white-label partner program for ad agencies, design studios, web development shops, and social media agencies that want to offer SEO, content, and email to their clients without hiring in-house. I analyze the client's site, build custom service packs, deliver under the agency's brand, and the agency keeps 25%.
I work fully async. No calls. I've built my practice around detailed written communication, which means every strategy, every finding, and every recommendation is documented. Clients consistently tell me the quality of async communication matches or exceeds what they'd get on a call.
