SEO Audits & Strategy Reviews

SEO audit service: what a good audit should actually include.

A good SEO audit is not a generic checklist. I review the technical base, Search Console demand when available, content gaps, low-CTR pages, site-link structure, and conversion path so the next fixes are obvious.

Audit first

Start with the free audit, then scope the retainer.

The audit is the entry point. I use it to diagnose the site, show the highest-value fixes, and map the monthly retainer only if there is enough opportunity to justify ongoing work.

Next step

Monthly Retainer Roadmap

Scoped after the free audit

If the audit shows a clear growth case, I turn the findings into a monthly implementation plan with priorities, timeline, and service recommendations mapped to your specific site.

  • Everything from the free audit
  • Search Console data: impressions, clicks, positions
  • Page-by-page performance analysis
  • Content decay and opportunity identification
  • Keyword gap analysis vs competitors
  • Custom service recommendations for a monthly retainer
  • 90-day implementation roadmap
  • Hosted report with full data visualizations
Request the free audit first
What I check

Ten areas that determine your search visibility.

Not every audit covers all ten. The scope depends on what data is available and what's most relevant to your site. Every finding ends with one concrete action.

1

Indexing and crawl health

Are your important pages being found and shown by Google? Identifies pages that are crawled but not indexed, orphaned, or blocked.

2

Click-through rate and rankings

Pages that get impressions but few clicks. Titles and descriptions that don't match search intent. Position opportunities on page 2 that could move to page 1.

3

Schema and structured data

Whether search engines can understand your business entity, services, products, reviews, and FAQ content from your markup.

4

Content quality and decay

Articles losing traffic over time. Thin pages that drag down authority. Content gaps where competitors rank and you don't.

5

Internal linking architecture

How pages link to each other. Orphan pages with no links pointing to them. Link equity flowing to the wrong pages.

6

Technical base

Robots.txt, sitemaps, canonicals, redirects, page speed, Core Web Vitals, mobile experience. The infrastructure that everything else depends on.

7

Meta titles and descriptions

Duplicate metas, missing metas, titles that don't match intent, descriptions that don't earn the click. Page-by-page review.

8

Search-result readiness

Whether your site is structured clearly enough for search-result features, entity understanding, FAQ extraction, crawler policy, and direct-answer formatting.

9

Competitive landscape

Who ranks for the queries that matter to your business. Where you're ahead, where you're behind, and where the gaps are biggest.

10

Conversion and tracking

Whether you're measuring what matters. Google Analytics setup, conversion tracking, call tracking, and attribution gaps.

What a good audit includes

The audit should tell you what to fix first.

The useful output is a prioritized fix list backed by live page checks and Search Console evidence when access is available. It should separate technical blockers from content, click-through, and conversion opportunities.

A

Technical and indexation base

Sitemap, robots, canonicals, redirects, schema, duplicate/noindex conflicts, crawl paths, and priority pages that should be visible.

B

Search Console demand leaks

Pages and queries getting impressions but too few clicks, close-ranking pages, and topics where a better page or snippet can capture existing demand.

C

Content and page intent gaps

Missing sections, outdated pages, weak H1/title alignment, thin service pages, and support articles that should link into commercial pages.

D

CTA and lead path review

Whether a qualified visitor can understand the offer, choose the next step, and send the right context without needing a call first.

Sample audits

See what the deliverable actually looks like.

Every audit is delivered as a hosted HTML page at a permanent URL. These are real audits delivered to real clients.

How it works

From first message to hosted report in days.

1

Send your site URL

Tell me your URL and what you're trying to achieve. That's all I need for the free audit. For a Strategy Review, I'll also ask for Search Console access.

2

I review everything

I go through the site systematically: technical base, content, schema, meta tags, competitive landscape, and AI readiness. I document every finding.

3

You get a hosted report

Delivered at a permanent URL you can bookmark and share. Every finding in plain language with a specific action. No jargon without explanation.

4

You decide next steps

The audit is yours whether or not you work with me. If you want to continue, I build a custom plan based on the findings. No pressure, no timeline.

Technical recovery

Fix the technical layer before adding more pages.

If Search Console already shows impressions, drops, or indexing noise, the fastest path is often technical cleanup plus targeted recovery work.

AEO readiness

Make priority pages easier to understand, quote, and trust.

The AEO cluster connects answer-led service copy, support articles, technical SEO hygiene, and partner referral positioning without promising guaranteed AI citations.

Start here

Send your site. I'll send the audit.

No commitment. No contract upfront. Just your URL and what you're trying to achieve. I'll come back with a report that shows you exactly where the biggest opportunities are.

507 projects 100% success rate Hosted report you keep No commitment