Find what is blocking search growth, then get a fix order your team can use.
A useful SEO audit should answer three things: what is broken, what matters commercially, and what to fix first. This one connects technical SEO, search intent, page quality, internal links, and conversion paths in one written plan.
The first qualification is written. If the site is a fit, the audit scope and access list follow.
An audit that makes decisions, not just observations.
The deliverable is structured so a founder, marketer, developer, or partner agency can understand the sequence without translating a crawl export.
Executive opportunity map
The short version: the few issues most likely to change discovery, qualified traffic, or conversion, with the business reason behind each priority.
Technical findings with acceptance criteria
Crawl, indexation, canonicals, redirects, rendering, structured data, page experience, and migration risks, each with a clear definition of done.
Commercial page and intent map
Which URLs should own which buyer intents, where pages compete, which missing pages deserve to exist, and which pages should be consolidated rather than expanded.
Implementation queue
Every item is ranked by likely impact, confidence, effort, dependency, and owner. Quick wins stay separate from structural work.
What the audit can include.
The final scope follows the site, platform, and commercial question. Irrelevant checklist items are removed rather than padded.
| Layer | Questions answered | Typical output |
|---|---|---|
| Technical | Can search engines crawl, render, understand, and index the right version? | Issue evidence, affected templates, fix, owner, acceptance test |
| Search intent | Does each important query have one credible page? | Keyword-to-URL map, gaps, cannibalization, consolidation decisions |
| Commercial pages | Do priority pages answer the buyer and expose proof and action? | Title, H1, section, proof, CTA, and internal-link recommendations |
| Content | Which existing assets should be refreshed, merged, redirected, or supported? | Content disposition and brief-level recommendations |
| Measurement | Can the team see discovery, conversion, and implementation outcomes? | GSC, analytics, event, and reporting checks |
The work is tied to measured outcomes.
Proof is matched to the work being proposed. No borrowed traffic claims and no generic promises.
Tapeso ES organic click growth over the GSC-verified comparison window.
Organic clicks across the verified 16-month Tapeso ES project window.
Average position improvement across the same verified window.
Results describe a past client scope and are not a guarantee. The exact opportunity on a new site depends on its demand, platform, market, and implementation.
A transparent audit timeline.
Timing is confirmed after the site and access requirements are known. The sequence stays the same.
Qualify the question
Define the site, market, platform, and business decision the audit needs to support.
Collect the evidence
Review crawl, indexation, search performance, templates, page intent, links, and conversion paths.
Write the priority map
Separate urgent blockers, quick wins, strategic builds, and lower-value observations.
Handoff and implementation
Your team can implement the plan, or Lastiri Digital can scope the highest-value fixes.
Questions about the audit.
The audit is useful only if it reduces uncertainty and leads to implementation.
Is the audit free?
A brief first-pass review may be available for qualified sites. A full audit with access, evidence, prioritization, and implementation detail is scoped separately.
Do you implement the recommendations?
Yes. Implementation can follow as a focused sprint or ongoing engagement. You can also hand the written plan to an internal team or developer.
Which tools do you use?
The evidence can include Google Search Console, analytics, crawlers, page and SERP review, and platform-specific diagnostics. The deliverable focuses on findings and decisions, not tool screenshots.
Can you audit an ecommerce or international site?
Yes. Ecommerce, Shopify, multilingual, technical, and migration scopes are handled with platform and market-specific checks.
What makes this different from an automated report?
Automated exports list conditions. This audit reconciles conflicting signals, connects them to commercial intent, and provides a sequenced implementation plan with acceptance criteria.
Choose the audit path closest to the problem.
Get the problems, priorities, and fix order in writing.
Send the site and the decision the audit needs to support. The first response will confirm fit and the most useful scope.
The first qualification is written. If the site is a fit, the audit scope and access list follow.