Klaviyo Email & SMS

Flows that turn traffic into subscribers and subscribers into revenue.

I build the email and SMS system that captures value from your existing traffic. Welcome flows, abandoned cart, post-purchase, winback, segmentation, and SMS campaigns. All built on Klaviyo.

Get an email audit → See email results →
$12K/mo
Email revenue from zero
20K+
Subscribers (from 3K)
60%+
Open rates on targeted flows
$1.5K
SMS revenue in 15 days (single flow)
What I build

A complete email and SMS system. Not a one-off campaign.

Most businesses have a Klaviyo account with a welcome email and maybe an abandoned cart flow. That's leaving money on the table at every stage of the customer journey.

I build the full system: flows that trigger based on behavior (what someone browsed, bought, or abandoned), segmentation that sends the right message to the right person, and SMS campaigns that capture revenue email alone misses. Every flow is built to compound. The more data Klaviyo collects, the smarter the targeting gets.

  • Welcome series (email + SMS, 5-10 touchpoints)
  • Abandoned cart and browse abandonment
  • Post-purchase flow (cross-sell, review request, replenishment)
  • Winback flow for lapsed customers
  • Behavior segmentation (interests, purchase history, engagement)
  • List migration from Mailchimp or other platforms
  • Opt-in form design and A/B testing
  • SMS campaigns and automated flows
  • Campaign calendar and monthly sends
  • Monthly reporting with revenue attribution
$12K/mo
Monthly email revenue from zero

Shopify supplement brand. Migrated 3,000 dormant subscribers from Mailchimp to Klaviyo with zero errors. Built welcome series, opt-in forms, behavior segmentation, and new targeted flows monthly. After 12 months, added SMS. Grew list to 20K+ subscribers. 60%+ open rates on targeted flows. SMS generated $1.5K in 15 days from a single flow.

Verified on Upwork ↗
The flows

Six flows that cover the full customer lifecycle.

Each flow triggers automatically based on customer behavior. Once built, they run 24/7 without manual sends.

👋

Welcome series

5 to 10 emails over 2 to 3 weeks. Introduces the brand, builds trust, drives first purchase. Includes SMS welcome for opted-in subscribers. This flow alone typically generates 20-30% of total email revenue.

🛒

Abandoned cart

Triggers when someone adds to cart and leaves. 2 to 3 emails plus optional SMS within 24 hours. Product image, social proof, urgency. Recovers 5-15% of abandoned carts.

👀

Browse abandonment

Triggers when someone views a product but doesn't add to cart. Lighter touch than abandoned cart. Reminds and suggests alternatives. Catches the people cart abandonment misses.

📦

Post-purchase

Triggers after order confirmation. Thank you, shipping updates, product tips, review request, cross-sell. Turns one-time buyers into repeat customers. Timing varies by product type.

🔄

Winback

Triggers for customers who haven't purchased in 60 to 90 days. Re-engagement sequence with incentive. Cheaper than acquiring a new customer. Reactivates 3-8% of lapsed buyers.

📱

SMS campaigns

Promotional and transactional SMS alongside email. Higher open rates, faster response. Works best for flash sales, restocks, and time-sensitive offers. Built and managed inside Klaviyo alongside email.

How it works

From audit to revenue in weeks, not months.

Klaviyo engagements are phased. Start small, prove value, expand. No need to commit to the full system upfront.

1

Audit your current setup

I review your Klaviyo account (or Mailchimp, or whatever you're on). Flows, segments, forms, deliverability, list health. I send back a diagnostic with specific findings and a proposed build plan.

2

Phase 1: foundation flows

Welcome series, abandoned cart, and opt-in form optimization. These three flows capture the most revenue with the least complexity. If you're migrating from another platform, migration happens here too.

3

Phase 2+: expand and optimize

Post-purchase, winback, browse abandonment, SMS, advanced segmentation, and campaign calendar. Each phase proves value for the next. Monthly reporting tracks revenue attribution to specific flows.

Start with an audit

Send your Klaviyo link. I'll tell you what's missing.

I'll review your email setup and send back specific findings: which flows are missing, which segments are underused, and where revenue is leaking. No commitment needed.

Get an email audit → Find me on Upwork ↗
$12K/mo from zero 60%+ open rates Phased approach Shopify + Klaviyo