Google Ads & Meta Ads

Paid campaigns that generate leads, not just clicks.

I run Google Search campaigns and Facebook/Instagram campaigns for lead generation and e-commerce. Campaign builds, account audits, retargeting, and conversion tracking. Ad spend is always billed separately by the platforms, fully transparent.

Get an ads audit → See ads results →
370
Qualified leads at $13.26 each
Meta Ads, 6 months
$8K
Multi-channel pilot closed
Google + Meta + GBP
$900/mo
Ad spend that produced $13 CPL
vs $50+ on Google Ads
What I do

End-to-end campaign management. Build, launch, optimize.

I handle everything from account structure and keyword research to creative testing and bid optimization. You grant admin access, I build and run the campaigns. You see every dollar spent and every lead generated.

Ads work best when they're not alone. Paid campaigns paired with SEO, landing page optimization, and email flows compound results. The ad drives traffic, the page converts, the email captures long-term value. I build all three.

  • Campaign strategy and account structure
  • Keyword research and negative keyword lists
  • Ad copy and creative production
  • Audience building: interest, lookalike, retargeting
  • Meta Pixel and Google tag setup
  • Conversion tracking and call tracking
  • Quality Score optimization
  • Landing page alignment with ad intent
  • Bi-weekly or weekly optimization cycles
  • A/B testing (copy, creative, audiences)
  • Monthly performance reporting
$13.26
Cost per lead (vs $50+ on Google Ads)

Bay Area medspa. 6-month Facebook and Instagram campaign at $900/mo. Tested static, carousel, and video creatives. Built retargeting from site visitors and email lists. Lookalike audiences from high-engagement sources. 370 qualified leads. Video outperformed static 2x.

Verified on Upwork ↗
Two platforms

Google for intent. Meta for awareness and retargeting.

Google captures people actively searching. Meta reaches people before they search. Most businesses benefit from both, but I'll tell you which one to start with based on your situation.

Google Ads

Capture people who are already searching for what you sell.

Google Search campaigns target high-intent queries: people typing "[service] near me," "[product] reviews," or "[solution] for [problem]." These are the closest to a buying decision. I build campaigns around the queries that actually convert, not just the ones with the highest volume.

  • Search campaigns for high-intent keywords
  • Brand defense (protect your brand name from competitors)
  • Call extensions and click-to-call for service businesses
  • Negative keyword management to eliminate waste
  • Quality Score optimization to lower cost per click
  • Landing page alignment: ad intent matches page content
Meta Ads

Reach people before they search. Bring them back after they visit.

Facebook and Instagram campaigns for awareness, consideration, and retargeting. I build audiences from your customer data, website visitors, and engagement, then create lookalikes to find more people like your best customers. Retargeting brings back the 97% who visit and leave.

  • Interest-based and behavior-based targeting
  • Lookalike audiences from customer lists and engagement
  • Retargeting from site visitors, email lists, and social engagement
  • Creative testing: static, carousel, video
  • Meta Pixel setup and event tracking
  • Lead forms and conversion campaigns
Ad spend is always separate. I charge a management fee for building and optimizing campaigns. Ad spend is billed directly by Google and Meta to your accounts. I recommend $2,000 to $3,000 per month to start across both platforms. Below that, there isn't enough data to optimize effectively. I'll tell you the right starting budget for your specific situation.
How it works

From audit to live campaigns in 2 to 3 weeks.

Whether you have existing campaigns that need fixing or you're starting from scratch, the process is the same: diagnose, build, optimize.

1

Audit or strategy

If you have campaigns running, I audit them: structure, keywords, Quality Score, tracking, landing pages. If you're starting fresh, I research your market, competitors, and keywords and build a campaign strategy.

2

Build and launch

Account structure, ad groups, keywords, negative keywords, ad copy, audiences, tracking setup, and landing page alignment. Everything built before the first dollar is spent. Launch with monitoring.

3

Optimize and report

Bi-weekly or weekly optimization cycles. Bid adjustments, keyword refinement, creative rotation, audience testing. Monthly reports with cost per lead, conversion data, and clear next steps.

Start with an audit

Send your site or your existing ads account.

Running ads already? I'll audit your account and tell you where budget is being wasted. Starting from scratch? I'll research your market and tell you what to expect. Either way, you get specifics before committing.

Get an ads audit → Find me on Upwork ↗
370 leads at $13.26 $8K pilot delivered Ad spend always transparent