Site visits more than doubled in a twelve-week bilingual rebuild.
Techni-Marbre, a Montreal marble and stone restoration company, came in with 16 of its 42 pages in Google's index and a site that mixed its two languages. Twelve weeks later, Google Analytics recorded 126 site visits against 58 in the frozen pre-engagement window, engagement rose from 45% to 67%, and 30 pages sat in the index. This page explains the measured outcome, the work behind it, and the limits of the claim. The company has since continued into a follow-on organic program, and 38 of its 42 pages now sit in Google's index.
Past performance is not a guarantee. A new engagement is scoped from that business's own search demand and site condition.
The result at a glance.
Figures come from the client's own Google Analytics 4 and Google Search Console properties, measured against a pre-engagement baseline frozen before work began.
Site visits recorded between July 4 and 23, against 58 in the frozen baseline window. Engagement rose from 45% to 67% over the same comparison.
Search clicks in the four weeks to July 29: 93 against 58 in the four weeks before, while Google showed the site about as often as ever.
Pages in Google's index, out of 42, from 16 when the work began to 30 at the check on July 31. The climb continued after the window closed and reached 38 of 42 on August 18.
Sources: Google Analytics 4 and Google Search Console. The baseline was frozen between April 9 and May 11, before the engagement started. The comparison does not isolate one change as the cause of the movement.
A bilingual trades site that Google could barely see.
The company serves Greater Montreal in English and French. Most of its pages were invisible to search, and the two languages leaked into each other.
Most of the site was out of the index
Only 16 of 42 pages were in Google's index when the work began. Pages that cannot be found cannot bring work in, no matter how good the craft behind them is.
The two languages crossed wires
41 links on the French side pointed into English portfolio pages, across 18 pages. French readers landed in the wrong language, and the structure search engines rely on to understand a bilingual site was blurred.
Visitors arrived and left
Engagement sat at 45%. The portfolio buried its strongest photos, and the contact path asked visitors for effort before showing them value.
Twelve weeks of full-site, both-languages work.
The pack rebuilt the whole surface a local buyer touches: every page, the conversion paths, the local profile, and the structure underneath.
All 42 pages implemented and verified
Every page passed a final validation in both languages: headings, titles, descriptions, English and French pairing, phone number, zero broken links.
Portfolio and contact rebuilt for conversion
A gallery-first portfolio and an assessment-first contact flow, in both languages, with four real project cases published. Two of the cases came from jobs the company completed while the pack was running.
Local presence aligned with the site
The Google Business Profile received an approved description, five services, and a Greater Montreal service area, with owner-login steps prepared for the main citation directories.
Structure repaired
The crossed-language links were corrected, a full services directory was added to both Services index pages, and the About page was linked into the site with its dead image replaced.
What this case study does not claim.
Supported
- Site visits 58 to 126, a 117% increase
- Engagement rate 45% to 67%
- 93 search clicks against 58 in the prior four weeks, a 60% jump on nearly flat impressions
- Click-through rate 3.9% to 4.8%
- Indexed pages 16 to 30 of 42
- Google Analytics 4 and Google Search Console as sources, with a frozen pre-engagement baseline
Not claimed
- Revenue or lead totals attributed to the work
- Broad ranking growth: average position softened slightly while clicks rose, so the gain is click-through and traffic quality
- A guaranteed result for another business
- One isolated change caused the full outcome
- Full indexation: twelve pages remained outside the index at close
Questions about this result.
The case is intentionally narrow so the proof remains useful and accurate.
Where do the figures come from?
Site visits and engagement come from the client's Google Analytics 4 property. Clicks, impressions, and index counts come from the verified Google Search Console property. The baseline was frozen between April 9 and May 11, before work began.
Who is the client?
The client is Techni-Marbre, a Montreal marble and stone restoration company, named here with the client's written permission. The figures are reported as recorded in the client's own Google Analytics and Search Console properties.
Is this a rankings case study?
No. Average position softened slightly across the window. The measured gain is in click-through and traffic quality: Google showed the site about as often as before, and more of the people who saw it clicked through. Broad ranking growth is later-phase work, gated on the remaining indexation.
What happened after the twelve weeks?
The company continued into a follow-on organic program covering authority work and the remaining indexation. By August 18, 2026, 38 of the 42 pages were in Google's index. Those later figures sit outside the twelve-week claim above.
What is the best next step for another local business?
Send the site and the service area. The first response identifies whether the same full-site, both-languages method fits, starting from what Google can currently see.
Apply the method to the right scope.
Start from what Google can see of your business.
Send one site and one service area. The first response will show what is in the index today and where the nearest gains sit.
Past performance is not a guarantee. A new engagement is scoped from that business's own search demand and site condition.