Page Copy & Conversion Optimization

Pages that rank, get cited by AI, and convert.

Product pages, service pages, landing pages, and homepage copy written for three audiences at once: search engines, AI assistants, and the humans who actually read them. I rewrite existing pages and build new ones from scratch.

Send a page to review → See page optimization results →
What I do

Every page on your site is a ranking opportunity and a conversion point.

Most sites have pages that either rank but don't convert, or look good but are invisible to search. Page optimization fixes both: clear heading hierarchy for search engines, schema-ready structure for AI citation, and copy that moves visitors toward the action you want them to take.

This is the service design agencies need most. I write the copy and build the search architecture that slots into your layouts. You keep the aesthetics. I make sure the words inside them work for search, AI, and conversions.

  • Product page copy (features, benefits, specs, FAQs)
  • Service page copy (what you do, who it's for, proof, CTA)
  • Landing page copy for ad campaigns
  • Homepage messaging and value proposition
  • About page and team page copy
  • Meta titles and descriptions (unique per page)
  • Heading hierarchy (H1 through H4, SEO-structured)
  • FAQ sections with FAQPage schema
  • Call-to-action optimization
  • A/B variant copy for testing
Top 3
From page 2-4 in 60 days

French e-commerce brand. High-intent category landing pages stuck on pages 2 through 4. Rewrote titles, metas, headings, and on-page copy to match search intent. Added FAQ sections, improved internal linking, wrote supporting articles. Every page optimized with Surfer SEO. Key pages moved to top 3 in approximately 60 days.

Verified on Upwork ↗
Page types

Every page type has a different job. The copy should match.

A product page needs to convert. A service page needs to qualify. A landing page needs to match ad intent exactly. I write each one for its specific purpose.

Product pages

Features and benefits translated into customer language. Technical specs organized for scanning. FAQ section that answers objections before they become exits. Schema markup for rich results in Google Shopping and organic search.

Best for: e-commerce, Shopify, DTC brands

Service pages

Clear description of what you do, who you do it for, and what happens next. Proof (case studies, testimonials, metrics) placed where it reduces friction. CTA positioned at the decision point, not just the bottom.

Best for: agencies, consultants, service businesses

Campaign landing pages

Built to match ad intent exactly. One goal per page. Click-to-call, consultation forms, trust signals. No navigation distractions. Copy mirrors the ad headline so Quality Score stays high and bounce rate stays low.

Best for: Google Ads, Meta Ads, lead gen

Homepage and about pages

Your homepage has 5 seconds to establish what you do and why someone should care. Your about page builds the trust that makes them stay. Both need to rank for brand queries and serve as entity anchors for AI assistants.

Best for: brand positioning, entity signals
Three audiences per page

Every page I write is structured for search, AI, and humans.

🔍

Search engines (SEO)

Heading hierarchy, keyword placement, meta tags, internal linking, and Surfer SEO optimization. The page ranks for the queries that matter to your business.

🤖

AI assistants (AEO/GEO)

Clear entity signals, FAQ schema, structured service definitions, and direct-answer formatting. When ChatGPT or Perplexity answers a question about your space, your page is the source they cite.

👤

Human visitors (conversions)

Benefits before features. Proof where objections happen. CTAs at decision points. Copy that reads naturally and moves visitors toward the action you want them to take.

How it works

Send me the pages. I'll send them back optimized.

I work with your existing site or with designs in progress. Copy is delivered in a format your developer or designer can implement directly.

1

Audit your current pages

I review the pages that matter most: top traffic pages, top conversion pages, and pages that should rank but don't. I come back with specific findings and a plan.

2

Rewrite or build from scratch

New copy delivered page by page. Heading structure, meta tags, body copy, FAQs, CTAs. Optimized with Surfer SEO. Structured for schema. Ready to implement.

3

Measure and iterate

After implementation, I monitor rankings and click-through rates via Search Console. Pages that underperform get a second pass. The Tapeso.fr results (top 3 in 60 days) came from exactly this process.

Start with a review

Send your top pages. I'll tell you what's missing.

I'll review your most important pages and send back specific findings: what's ranking, what's not, and what changes would have the biggest impact. No commitment needed.

Send pages to review → Find me on Upwork ↗
Top 3 from page 2-4 60 days Works with designers and devs