Available for new projects · May 2026

SEO audits and demand-capture strategy for sites that earn demand but don't capture it.

You already rank for searches that matter. I find where those rankings leak clicks and revenue, fix the highest-impact pages first, and turn demand you already earned into leads and sales.

Top Rated Plus on UpworkTrilingual EN · FR · ESSEO audits · demand capture · AEO · content strategy
$1M+
Earned on Upwork
507
Projects delivered
100%
Job Success Score
3
Working languages: EN · FR · ES
Top Rated Plus·16,000+ hours logged·SEO audits·Demand-capture strategy·AEO / AI search·Partner referrals available
Services

Start with the SEO problem closest to revenue. Add the rest only when it helps that demand convert.

Begin with the highest-leverage problem: where demand already shows up, where it leaks, and which pages or fixes move first. Add supporting work only when it turns that demand into leads, sales, or repeat customers.

Existing Demand Capture

Find the pages, queries, products, collections, and conversion paths already showing demand so SEO work starts from evidence, not guesses.

Best first step for unclear SEO priorities
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SaaS SEO Audit

A demand-focused audit for ecommerce and SaaS sites: product/category pages, Shopify collections, comparison queries, technical blockers, and content gaps.

Built for product, demo, and pipeline capture
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Ecommerce SEO Audit

Prioritize product, collection, and category fixes closest to revenue before adding more paid traffic or more content.

Built for Shopify and ecommerce growth
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SEO Services

Technical SEO, content strategy, internal links, local SEO, and ongoing implementation for sites ready to compound organic demand.

+194.5% organic click growth
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SEO Audits & Strategy Reviews

A focused diagnostic of what is working, what is broken, and what to fix first, delivered as a prioritized written action plan.

Free audit for qualified sites
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AEO / AI Search Optimization

Structure pages, entities, FAQs, and service proof so Google and AI answer systems can understand and cite the business.

AI-search visibility built on SEO basics
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Page Copy & CRO

Homepage, service, product, category, and landing-page copy structured for search intent, AI answers, and human conversion.

Page 2-4 to top 3 in 60 days
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Klaviyo Email & SMS

Flows and lifecycle email for ecommerce brands that need to turn SEO and paid traffic into subscribers and repeat buyers.

$0 → $12K/mo in 12 months
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Multilingual Content

A site in one language leaks a whole market. If your offer already works, an English, French, or Spanish audience is searching for it and finding competitors. Native trilingual SEO, content, and email that captures it, not machine translation.

Native trilingual EN · FR · ES
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Paid Search Support

Google and Meta campaign/tracking cleanup when paid traffic supports the organic demand-capture path.

370 leads at $13.26 each
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Ecommerce growth

Need a Shopify-specific SEO plan?

Connect product, collection, technical, and content priorities to the demand already visible in search.

Explore Shopify SEO
194.5%
Non-brand organic click growth in the documented Tapeso program
Results

Real numbers from real projects. Every one tied to a recorded source.

Results are supported by Google Search Console, campaign dashboards, or project records, with the source identified for each example.

Ecommerce SEO Case 01
+194.5%
Organic click growth over the verified comparison window

Search growth for Tapeso's Spanish ecommerce market

Category and content work was organized around commercial search demand, supported by technical cleanup and internal linking. Google Search Console recorded 89,344 organic clicks across the 16-month project window, while average position improved from 24.1 to 6.2.

Klaviyo Email & SMS Case 02
$12K/mo
Monthly email revenue from zero

Klaviyo buildout for a Shopify supplement brand

Starting point: 3,000 dormant Mailchimp subscribers, no strategy, no flows. I migrated to Klaviyo, built welcome series, opt-in forms, behavior segmentation, and new flows monthly. After 12 months, added SMS. Result: $12K+ recurring monthly revenue, 20K+ subscribers, 60%+ open rates on targeted subflows.

Meta Ads Case 03
$13.26
Cost per lead vs $50+ on Google Ads

Meta Ads lead generation for a Bay Area medspa

Challenge: Google Ads cost per lead exceeding $50, strong local competition. I ran a 6-month FB and Instagram campaign at $900/mo ad spend. Tested static, carousel, and video creatives. Built retargeting audiences from site visitors and email lists. Result: 370 qualified leads at $13.26 each. Video outperformed static 2x.

SEO Recovery Case 04
+25K
Monthly pageviews recovered in 5 months

Google core update recovery

A site in steady decline after a core update. I ran a comprehensive content audit and Search Console analysis, built a plan around topical authority and low-hanging fruit, and discovered a high-potential new vertical three months in. Every new article in that vertical generates at least 1,000 pageviews/mo.

Bilingual Local SEO Case 05
+117%
Site visits in a twelve-week bilingual rebuild

Full-site rebuild for a Montreal restoration company

A 42-page English and French site with only 16 pages in Google's index and crossed-language links. I implemented and verified every page in both languages, rebuilt the portfolio and contact paths, and repaired the structure. Result: site visits 58 to 126, engagement 45% to 67%, 30 of 42 pages indexed. GA4 and Search Console verified.

SEO Content Case 06
+38K
Monthly pageviews in 7 months

Content strategy for a travel niche site

Starting point: 7,932 monthly pageviews with unoptimized articles. I wrote new articles fully optimized with Surfer SEO, took over the full content strategy, ran a Search Console audit to find optimization opportunities and gaps. Result: 7,932 → 45,979 monthly pageviews in 7 months.

Client Feedback

What clients say after working together.

Every quote below is a verified Upwork review. No cropped praise, no anonymous filler.

★★★★★
Lorea is very professional, with extensive SEO knowledge. Very proactive and thinks along with your goals. She keeps track of her work in spreadsheets very accurately and delivers always on time.
Upwork client Verified
★★★★★
I was very impressed by Lorea's professionalism and quality of work. She helped me improve my website standing. I've gone from receiving no organic traffic to a small steady stream of users in about six months. She actually provided guidance on the direction to take, which wasn't expected.
Upwork client Verified
★★★★★
We had to do a complete revamp of our company site content and add quite a few pages. Lorea did a great job aligning and producing all of our content. Her work is top notch and she is very prompt and clear with communications.
Upwork client Verified
Partner program

Know a business losing demand to weak SEO? Send the intro. Earn 25% for as long as they stay.

If you know a business that needs stronger SEO, clearer pages, or better demand capture, send the introduction. I will review the site, scope the opportunity in writing, and handle the SEO work if the fit is right.

1

Send the site and context.

Share the business, website, and what makes the SEO/AEO opportunity worth reviewing.

2

I qualify and scope it async.

I review the demand, send the written recommendation, and handle the sales/fit process directly.

3

You earn if it becomes a retainer.

Partners earn 25% recurring commission while the referred SEO retainer stays active, without managing fulfillment or reporting.

Secondary path

Good referrals are businesses with a real website, a clear offer, and enough existing demand or budget to make SEO work worthwhile. You make the introduction; I handle the review, scope, delivery, and reporting.

25%
Recurring commission while the referred retainer stays active
No fulfillmentNo reportingAsync referrals
A specialist practice

Running a medspa or aesthetic clinic?

I also run Medspa Market Pro, a dedicated marketing practice for medspas and aesthetic businesses. Google Ads, Meta Ads, and local SEO built specifically for the aesthetic industry.

Visit Medspa Market Pro
Let's scope this

Tell me what you need. I'll tell you exactly what I'd do.

Send the website, the goal, and what feels stuck: rankings, traffic quality, conversions, content direction, technical SEO, or AI-search visibility. I will review the site and reply with the clearest next step, whether that is an audit, a demand-capture plan, or a focused implementation sprint.

Free audit for qualified sites No calls required Fully async
Frequently Asked

Common questions, direct answers.

What services do you offer? +
I offer SEO audits, demand-capture SEO, ecommerce SEO audits, Shopify/Klaviyo growth support, SaaS SEO audits, technical SEO, AEO/AI-search optimization, content strategy, and conversion-focused page copy. Klaviyo, paid search support, and multilingual content are available when they support the organic growth plan.
How much do SEO services cost? +
SEO retainers typically range from $1,500 to $4,000 per month depending on scope, site size, and goals, with engagement durations from 2 to 6 months. One-off SEO audits start at $750. I also offer a free audit for qualified businesses as an entry point. Specific pricing is provided after I review your site and understand your priorities.
Do you work with agencies? +
Yes. Agencies are the natural fit for the SEO Partner Program, but it is referral-first rather than white-label-first. Refer a qualified client, I handle SEO/AEO qualification and delivery, and you earn 25% recurring commission for as long as the retainer stays active. No fulfillment or reporting required.
How does the SEO Partner Program work? +
You refer a qualified business that needs SEO, AEO, or demand-capture work. If they become a client, you earn 25% of the monthly retainer while the retainer stays active. Lastiri Digital handles qualification, delivery, and reporting, so you are not responsible for managing the work.
How does the referral partnership work with agencies specifically? +
Agencies are the strongest fit. You keep running your client's Google Ads and Meta campaigns. I handle SEO strategy (built from your campaign keyword data), page optimization (which improves Quality Scores and conversion rates), content production (which builds organic traffic for queries you can't target economically with ads), and email flows (which convert your ad traffic into repeat customers). Your client gets better results across all channels. Your agency controls the client price and margin on top of your existing management fees.
Do you write page copy for websites? +
Yes. I write and optimize product pages, service pages, landing pages, about pages, and homepage copy. Every page is structured for three audiences: search engines (SEO), AI assistants (AEO/GEO), and human visitors (conversions). I work with designers and developers to deliver copy that fits existing layouts or new builds.
What languages do you work in? +
I write and consult in English, French, and Spanish at a native level. I hold a degree in Basque Philology from the University of Bayonne and a Master's in Translation. For businesses targeting French or Spanish-speaking markets, I produce content directly in those languages. Not translated, not AI-generated.
Do you take calls? +
I work fully async, across time zones. Every engagement runs on detailed written communication, and clients consistently say it matches or beats calls.
What is your experience? +
I've earned over $1 million on Upwork across 507 completed projects, hold Top Rated Plus status, and have logged more than 16,000 hours. Documented outcomes include +194.5% organic click growth for Tapeso's Spanish market, $12K monthly email revenue from zero, and 370 leads at $13.26 cost per lead.
How do contracts and payments work? +
Direct client contracts can run through Upwork for payment protection. Referral partnerships contract directly via Redakthor LLC (US), with card, ACH, or wire payment options. Ongoing retainers and scoped projects use clear written milestones, deliverables, and reporting.