Case Studies

SEO, email, and ads case studies with real numbers.

Real client outcomes with source-linked proof where available. The paid medspa lead result is verified from the Meta Ads dashboard; SEO pageview cases are labeled as pageviews, and GSC-based examples are labeled as search clicks.

Ecommerce SEO
+194.5%
Organic click growth
Google Search Console verified

Search growth for Tapeso's Spanish ecommerce market.

Project window
16 months
Result
89,344 organic clicks

Category and content work was organized around commercial search demand, supported by technical cleanup and internal linking. Google Search Console recorded a 194.5% organic click trend, while average position improved from 24.1 to 6.2 over the verified comparison window.

↑GSC verified. 89,344 clicks. Average position 24.1 → 6.2.
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Bilingual Local SEO
+117%
Site visits in twelve weeks
GA4 and Search Console verified

A bilingual rebuild for Techni-Marbre, a Montreal restoration company.

Starting point
58 visits, 45% engagement, 16 pages indexed
Result
126 visits, 67% engagement, 30 of 42 indexed

All 42 pages of the English and French site were implemented and verified in twelve weeks, with the portfolio and contact paths rebuilt for conversion and the crossed-language link structure repaired. Site visits went from 58 to 126, engagement from 45% to 67%, and the freshest four-week window recorded 93 search clicks against 58 in the four weeks before, a 60% jump on nearly flat impressions.

↑GA4 and GSC verified. 58 → 126 visits. 16 → 30 of 42 pages indexed.
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Klaviyo Email & SMS
$12K/mo
Monthly email revenue from zero
Upwork proof link ↗

Klaviyo buildout for a Shopify supplement brand.

Starting point
3,000 dormant subscribers on Mailchimp
Result
$12K+ MRR, 20K+ subscribers

No email strategy, no flows, no lead capture optimization. I migrated 3,000 subscribers from Mailchimp to Klaviyo with zero errors, built a welcome series, designed high-converting opt-in forms with A/B testing, launched a subscribe landing page, and added new targeted flows monthly. After 12 months, added SMS campaigns. Result: $12K+ monthly recurring revenue from email and SMS. 60%+ open rates on targeted flows.

↑$0 to $12K+/mo. 3K to 20K+ subscribers. 60%+ open rates on targeted subflows.
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Meta Ads
$13.26
Cost per lead vs $50+ on Google Ads
Verified on Upwork ↗

Meta Ads lead generation for a Bay Area medspa.

Ad spend
$900/mo over 6 months ($4,904 total)
Result
370 leads at $13.26 each

Google Ads cost per lead was exceeding $50 with strong Bay Area competition. I ran a 6-month Facebook and Instagram campaign. Tested static, carousel, and video creatives. Targeted Los Gatos initially for hyper-local precision, then built retargeting audiences from site visitors, email lists, and engagement. Lookalike audiences from high-engagement sources. Video outperformed static by 2x in engagement. 370 qualified leads at $13.26 each across 79,611 unique reach.

↑$13.26 CPL vs $50+ on Google Ads. 370 leads. $900/mo spend.
SEO Recovery
+25K
Monthly pageviews recovered in 5 months
Upwork proof link ↗

Google core update recovery.

Problem
Steady traffic decline after core update
Result
+25K recurring pageviews/mo

A site in steady decline after a Google core update. I ran a comprehensive content audit and Search Console analysis, built a plan around topical authority for top-performing queries and low-hanging fruit. Three months in, I discovered a high-potential new vertical that the client hadn't considered. Every new article in that vertical generates at least 1,000 pageviews per month. Total recovery: +25K recurring monthly pageviews in 5 months.

↑Decline reversed. New vertical discovered. +25K/mo in 5 months.
Ecommerce SEO Audit
16.8M
Impressions with a 0.44% CTR
Google Search Console verified

An ecommerce demand leak hidden inside massive visibility.

Window
16 months
Diagnostic
16,829,476 impressions, 74,648 clicks

The anonymized site had extraordinary search visibility but converted only a small share of impressions into visits. The audit separated position, intent, snippet, page-ownership, and internal-link problems. This is a diagnostic example, not a claimed traffic or revenue recovery.

→Verified demand signal. No recovered clicks or revenue claimed.
Read the audit example →
SEO Content
+38K
Monthly pageviews in 7 months
Upwork proof link ↗

Content strategy for a travel niche site.

Starting point
7,932 pageviews/mo
Result
45,979 pageviews/mo

Existing articles were unoptimized and lacked SEO structure. I wrote new articles fully optimized with Surfer SEO, took over the entire content strategy by November, ran a Search Console audit to identify optimization opportunities and content gaps, and optimized every article with ranking potential. Enhanced structure and enriched content to become the most comprehensive source in the top 10 for each targeted query. Traffic grew from 7,932 to 45,979 monthly pageviews in 7 months and was still climbing at handoff.

↑5.8x traffic growth. 7 months. Still climbing at handoff.
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Case studyTapeso ES: +194.5% organic click growthSee the 16-month GSC evidence, method, and claim boundaries.EcommerceEcommerce SEO servicesApply the demand-capture method to another store.InternationalInternational SEO servicesBuild EN, FR, and ES market paths.