Case Studies

Real numbers from real projects.

Every result below is published on my Upwork profile with screenshots, timelines, and client context. Nothing is hypothetical. Nothing is estimated. These are outcomes I delivered and documented.

SEO Content
+308K
Monthly pageviews in 16 months
Verified on Upwork ↗

Content-led traffic growth for a multi-vertical content site.

Starting point
120,000 pageviews/mo
Result
428,000+ pageviews/mo

The client had content from multiple freelancers with no unified strategy. When a Google core update hit, my articles survived while others were penalized. The client moved all content production to me. I ran a full content audit through Search Console, built a keyword-driven content plan, optimized every existing article to quality standards, and filled gaps across all verticals. Traffic grew from 120K to 428K+ recurring monthly pageviews.

↑3.5x traffic growth. Core update resilient. Still climbing.
Klaviyo Email & SMS
$12K/mo
Monthly email revenue from zero
Verified on Upwork ↗

Klaviyo buildout for a Shopify supplement brand.

Starting point
3,000 dormant subscribers on Mailchimp
Result
$12K+ MRR, 20K+ subscribers

No email strategy, no flows, no lead capture optimization. I migrated 3,000 subscribers from Mailchimp to Klaviyo with zero errors, built a welcome series, designed high-converting opt-in forms with A/B testing, launched a subscribe landing page, and added new targeted flows monthly. After 12 months, added SMS campaigns. Result: $12K+ monthly recurring revenue from email and SMS. 60%+ open rates on targeted flows. SMS generated $1.5K in 15 days from a single flow.

↑$0 to $12K/mo. 3K to 20K+ subscribers. 60%+ open rates.
Meta Ads
$13.26
Cost per lead vs $50+ on Google Ads
Verified on Upwork ↗

Meta Ads lead generation for a Bay Area medspa.

Ad spend
$900/mo over 6 months ($4,904 total)
Result
370 leads at $13.26 each

Google Ads cost per lead was exceeding $50 with strong Bay Area competition. I ran a 6-month Facebook and Instagram campaign. Tested static, carousel, and video creatives. Targeted Los Gatos initially for hyper-local precision, then built retargeting audiences from site visitors, email lists, and engagement. Lookalike audiences from high-engagement sources. Video outperformed static by 2x in engagement. 370 qualified leads at $13.26 each across 79,611 unique reach.

↑$13.26 CPL vs $50+ on Google Ads. 370 leads. $900/mo spend.
SEO Recovery
+25K
Monthly pageviews recovered in 5 months
Verified on Upwork ↗

Google core update recovery.

Problem
Steady traffic decline after core update
Result
+25K recurring pageviews/mo

A site in steady decline after a Google core update. I ran a comprehensive content audit and Search Console analysis, built a plan around topical authority for top-performing queries and low-hanging fruit. Three months in, I discovered a high-potential new vertical that the client hadn't considered. Every new article in that vertical generates at least 1,000 pageviews per month. Total recovery: +25K recurring monthly pageviews in 5 months.

↑Decline reversed. New vertical discovered. +25K/mo in 5 months.
Page Optimization
Top 3
From page 2-4 in 60 days
Verified on Upwork ↗

Landing page SEO for a French e-commerce brand.

Starting point
Category pages on page 2-4
Result
Top 3 positions in ~60 days

High-intent category landing pages for a French rugs e-commerce brand stuck on page 2-4 of Google. I mined Search Console queries, rewrote titles, meta descriptions, H2s, and on-page copy to match search intent precisely. Added FAQ sections, improved internal linking from blog posts and hub pages to the best landing page per intent cluster, and wrote supporting articles for topical depth. Every page optimized with Surfer SEO. Key category pages moved to top 3 positions in approximately 60 days.

↑Page 2-4 to top 3. Intent-matched copy. 60 days.
SEO Content
+38K
Monthly pageviews in 7 months
Verified on Upwork ↗

Content strategy for a travel niche site.

Starting point
7,932 pageviews/mo
Result
45,979 pageviews/mo

Existing articles were unoptimized and lacked SEO structure. I wrote new articles fully optimized with Surfer SEO, took over the entire content strategy by November, ran a Search Console audit to identify optimization opportunities and content gaps, and optimized every article with ranking potential. Enhanced structure and enriched content to become the most comprehensive source in the top 10 for each targeted query. Traffic grew from 7,932 to 45,979 monthly pageviews in 7 months and was still climbing at handoff.

↑5.8x traffic growth. 7 months. Still climbing at handoff.
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