A cleaner model for agencies that want ecommerce, Shopify/Klaviyo, SaaS, and service clients to get SEO help without building a hidden delivery department.
Partner model: Transparent referral-first fulfillment, not a standalone marketplace.
Send a qualified SEO/AEO-fit client and useful business context.
Lorea handles qualification, strategy, delivery, and reporting.
The partner earns recurring commission while the retainer stays active.
What fulfillment partner means here
For Lorea, fulfillment partner does not mean a marketplace or a low-cost anonymous vendor. It means Lorea becomes the SEO/AEO operator for referred clients while the referring partner earns 25% recurring commission.
The client relationship is transparent. The partner does not have to pretend to be the delivery team.
When referral-first is better
Referral-first works when your agency does not want to build SEO systems, hire specialists, QA technical work, manage monthly reporting, or absorb delivery risk. You still help the client by making the right introduction.
It also works when SEO is adjacent to your core offer, such as Shopify builds, Klaviyo/email marketing, paid media, branding, CRO, development, web design, or operations.
When white-label is better
White-label SEO can make sense if your agency wants to own the full service line, control pricing, control reporting, and keep all communication under your brand. That can be profitable, but it adds management weight.
If your agency mainly wants to avoid client churn by connecting them to good SEO help, referral-first is usually simpler.
What Lorea handles
Lorea handles diagnosis, scope, strategy, implementation priorities, content/page recommendations, ecommerce product and collection opportunities, Klaviyo/email capture paths, AEO readiness, technical cleanup direction, reporting, and async communication. The exact scope depends on the client problem.
The partner stays involved only as much as needed for context and trust.
How to test the relationship
Start with one qualified referral or one SEO audit. If the collaboration feels clean, you can continue sending clients that fit the SEO/AEO/demand-capture profile.
Have a client who needs SEO/AEO?
Send the site URL and the problem they mentioned. Lorea will qualify the fit and explain the cleanest next step async.
Refer a client →