Recurring Referral Income

How recurring SEO referral income works.

A clear partner model for people who already hear SEO questions from ecommerce, Shopify/Klaviyo, SaaS, and service clients but do not want to build an SEO department.

By Lorea Lastiri7 min guideUpdated June 2026

A clear partner model for people who already hear SEO questions from ecommerce, Shopify/Klaviyo, SaaS, and service clients but do not want to build an SEO department.

Partner model: 25% recurring commission while the referred retainer stays active.

1. Refer

Send a qualified SEO/AEO-fit client and useful business context.

2. Lorea scopes

Lorea handles qualification, strategy, delivery, and reporting.

3. Earn

The partner earns recurring commission while the retainer stays active.

The simple model

A qualified partner introduces a business that needs SEO, AEO, or demand-capture work: for example an ecommerce store with leaking collection pages, a Shopify/Klaviyo brand with email-capture gaps, a SaaS company with demo-intent pages, or a service business with local demand. Lorea handles qualification, scope, strategy, delivery, reporting, and async communication. If the client signs a retainer, the partner earns 25% of that retainer while the client remains active and in good standing.

This keeps the incentive clear: send fit, do not overpromise, and keep the client relationship clean. The partner is paid for trust and introduction, not for managing SEO delivery.

Who this fits

Recurring SEO referral income is strongest for web designers, Shopify developers, ecommerce consultants, Klaviyo/email teams, brand consultants, paid-media teams, fractional marketers, operations consultants, and founders who already hear SEO questions from clients.

It is not a fit for partners who want to hide the SEO provider, control every report, or sell SEO under their own brand. Those situations are closer to white-label SEO.

What makes the income recurring

The commission is tied to an active client retainer, not a one-time finder fee. If the client stays for multiple months, the partner continues earning their share.

That makes qualification more important than volume. One serious business with a real search problem is worth more than a list of cold leads.

How to make a clean referral

The best intro explains the business problem, the site URL, the current growth goal, and why SEO or AEO is relevant now. For ecommerce referrals, include the product/category area, Shopify or platform context, and whether Klaviyo/email capture is part of the revenue path. Lorea can then decide whether the client needs an audit, demand-capture sprint, technical cleanup, AEO support, or a different path.

A good referral does not require the partner to diagnose SEO. It only needs enough context to decide whether the client is worth reviewing.

What partners should not promise

Partners should not promise rankings, traffic, lead volume, or instant results. The safe promise is simpler: Lorea will review the fit, explain the clearest search opportunity, and scope the work honestly.

That protects the client, the partner, and the delivery relationship.

Have a client who needs SEO/AEO?

Send the site URL and the problem they mentioned. Lorea will qualify the fit and explain the cleanest next step async.

Refer a client
Partner with Lastiri Digital

Refer SEO clients. Earn 25% recurring.

Send a qualified business that needs SEO, AEO, or demand-capture work. Lorea handles qualification and delivery. You earn recurring commission while the retainer stays active.

25% recurringNo fulfillmentAgencies, consultants, freelancers welcome