What makes a good SEO referral?

A simple way to tell whether an ecommerce, Shopify/Klaviyo, SaaS, or service client is ready for SEO/AEO help before making the introduction.

The client has a real business problem

Good referrals usually sound like: we have product pages or collections but not enough revenue, Shopify traffic but weak Klaviyo capture, impressions but no clicks, content that is not converting, traffic that dropped, or a site that needs to show up better in Google and AI search.

The clearer the problem, the easier it is to scope the right audit or implementation sprint.

The business can invest

SEO/AEO work needs budget, patience, and implementation. A referral is stronger when the client can afford a retainer, has someone who can approve changes, and understands that search is a compounding channel.

The site has enough substance

Lorea is a better fit for businesses with real products, collections, Shopify or ecommerce revenue paths, Klaviyo/email capture opportunities, services, proof, case studies, locations, or expertise. A thin site with no offer clarity may need positioning or product work before SEO.

The expectations are reasonable

A good referral does not demand guaranteed rankings or overnight traffic. They want a practical diagnosis, a priority order, and execution that improves the site’s ability to capture search demand.

What to include in the intro

Include the site URL, the business type, the problem they mentioned, the products, collections, pages, or services that matter most, whether Shopify/Klaviyo is involved, and whether they have Search Console access. That is enough for Lorea to decide the best next step.