Shopify SEO expert for stores that already sell.
I'm Lorea Lastiri, an independent Shopify SEO expert and consultant. I work hands-on with established stores to find where product and collection pages lose search buyers, then fix what sits closest to revenue first. You work with me directly, from the first review to the last fix.
Opens the Sales Leak Report form on the homepage, which asks for your store, name, email and where the business is today. By email within 24 hours. No cost, no call, no store access needed.
What do I actually fix on a Shopify store?
Most stores that hire me don't need more blog posts. They need the pages that already get searched to be reachable, matched to the right searches, and linked to the product that's actually for sale. These are problems I found on real stores this year.
The best page was hidden from Google
On a US medical-compression store, the product page with the most organic clicks was set to Unlisted with a noindex tag. Search Console still showed clicks through Shopping feed and product-sync variants. I rerouted the guide links to the live product page. Its clicks rose from 25 to 71, comparing August 31 to September 23 with the same 24 days of month one, including the page's address and feed variants. This is an observed search result, not proof that the link changes alone caused it.
A blog rename broke every guide
Renaming the blog base turned the store's guides into 404s. I caught it in week three, shipped the redirects and moved the guides to one learning center. At the new addresses, those guides went from 22 to 1,821 impressions in matching reporting windows, with all six indexed and the old URLs redirecting.
The theme ignored what was written
Links added to product descriptions never appeared, because the theme builds product pages from custom fields and never prints the standard description. That kind of thing only shows up when you check the live page, not the admin.
Collections competing with their own products
One search should have one page that owns it. I map each search family to a collection, a product or a guide, so your pages stop splitting the same demand.
Results from stores I worked on.
The search figures come from each store's Search Console. The linked case studies explain the recorded scope and limits. Past results aren't a promise for a new store.
Google clicks at Absolute Support Socks, a Shopify medical-compression store, comparing the four weeks before the work (July 1 to 28) with the first month (July 31 to August 27).
Organic Google clicks on an anonymous Shopify hardware store, March 2 to 29 against August 6 to September 2. Organic Search and Shopping revenue was roughly flat from July to August, a separate comparison from the click windows. The case study keeps those measures separate.
I work on category pages and content across languages. This anonymous ecommerce case study explains the work, recorded search results and their limits.
Behind these results are $1M+ earned on Upwork across 500+ projects and about 18,000 hours, with a 100% Job Success score and Top Rated Plus status, as shown on my Upwork profile in October 2026. I work in English, French and Spanish.
How do you vet a Shopify SEO expert before you hire one?
Ask for evidence from stores like yours and a first opinion on your own store. Anyone good can give you both before you pay for monthly work.
Ask for Search Console numbers with dates
Clicks before and after, the comparison window named, and what changed on the store in between. A screenshot of a rising line with no dates proves very little.
Ask what they would fix first on your store
A real expert can name a few specific pages and problems after looking at your public site. A generic plan that would fit any store is a sign they haven't looked.
Check they know Shopify itself
Ask how they handle collection-aware product URLs, Unlisted products, theme sections that ignore the description field, and redirects after a handle change. These are the problems I keep finding on established stores.
Walk away from guarantees
Nobody controls Google's rankings. A promised position or a fixed number of first-page keywords tells you the seller is guessing, or selling something else.
Should you hire a Shopify SEO consultant or an agency?
Hire a consultant when you want senior judgment on your own store and you can get changes shipped. Hire an agency when you need a large team to produce volume every month. Here's how to tell which one you are.
An independent consultant fits you if
- Your store already sells and gets some organic traffic.
- You want the person who finds the problem to be the person who fixes it.
- You have a developer or Shopify agency for theme work, or I can write the requirements for them.
- You'd rather fix a few pages that matter than publish forty that don't.
An agency fits better if
- You need dozens of articles, links and reports every month at a set volume.
- You want several channels (paid, social, SEO) run by one large team.
- You haven't launched yet and need the whole store built from scratch.
How hiring a Shopify SEO expert works with me.
You see a written finding before you pay anything, and you see the fix plan before you commit to monthly work.
Sales Leak Report
Send your store. I review the public site and email where your product and collection pages lose search buyers.
You pay nothing. You receive a written report within 24 hours.
Full audit
With Search Console access, I check the revenue pages, templates and URL patterns, and rank the fixes by business impact.
You pay from $900, once. You receive a prioritized fix map.
Fixes, shipped
I implement, or write exact requirements for your developer. Templates, collections, products, redirects, internal links, content.
You pay a monthly plan priced from what the audit finds. You receive the changes, live.
Measured
Every change gets a dated before and after in Search Console, so you can see what moved and what didn't.
You receive a monthly read of clicks, pages and next steps.
Want the full picture of what drives the cost? Read how ecommerce SEO is priced.
Questions about hiring a Shopify SEO expert.
What does a Shopify SEO expert do?
A Shopify SEO expert finds why the store's product and collection pages don't get the search traffic they should, then fixes it or tells your team what to change, page by page. On the stores I work with, that has meant hidden product pages, broken URLs after a blog rename, themes that never printed the page copy, and pages competing for the same search.
Do you need access to my Shopify admin?
Not for the Sales Leak Report, which uses the public site only. The full audit needs Search Console. Implementation usually needs collaborator access, which you can remove at any time.
Can you work with my developer or Shopify agency?
Yes. I can write the requirements for your existing team, or ship the changes myself where that's simpler.
How much does a Shopify SEO expert cost?
The Sales Leak Report costs nothing. A full audit starts at $900. Monthly plans are priced from what the audit finds, so you pay for the work your store needs. See what drives the price.
Do you guarantee rankings?
No. Nobody controls Google's rankings, and a guarantee is a warning sign. What I commit to is finding the problems, fixing them, and showing you the before and after.
Guides from the work.
See where your store leaks sales.
Send your store. I'll show you, in writing, where your product and collection pages lose search buyers and what I'd fix first.
Opens the four-field form on the homepage. By email within 24 hours. No cost, no call, no store access needed.